Yandex Direct for a Flower Shop: 189 Clicks for ₽9,497

Lilit Flowers Crimea — a small flower shop in Simferopol. Goal: attract clients for custom bouquet orders through Yandex Direct with a limited budget.

Campaign Structure

We launched 4 campaigns: custom bouquets (hot queries), author bouquets (premium segment), wholesale (B2B), and retargeting.

Results

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